Fiber, reformulated for modern routines.
First production access.
Different from everyone who comes after.
Why we rebuilt fiber
Most fiber products were built like supplements.
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Most fiber products rely on aggressive formulations that can feel difficult to tolerate consistently.
AGC uses a dual-fiber approach built around PHGG and acacia, selected specifically for daily usability, smoother integration, and a more balanced experience.
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A product only works if people continue using it.
AGC was designed to dissolve fully into coffee, matcha, yogurt, smoothies, and oats without turning routines into “supplement moments.”
No shaker bottle energy. No thick textures. No chalky finish.
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We intentionally kept the formulation minimal.
No natural flavors. No gums. No fillers. No overly engineered ingredient stack designed to impress on paper but complicate daily use.
Every ingredient was selected for a specific reason.
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Most wellness products either lean heavily medical or heavily lifestyle.
AGC sits somewhere in between: formulation-driven, but designed with the same attention to routine, texture, and experience usually reserved for premium food, fragrance, or skincare products.
AGC was built around daily use.
For most people, fiber products feel overly clinical, difficult to use consistently, or packed with unnecessary additives. Texture gets ignored. Taste becomes artificial. Daily use becomes friction.
We approached the category differently, starting with the question:
What would a fiber product look like if people actually wanted to use it every morning?
Designed to integrate quietly into existing routines: coffee, matcha, yogurt, smoothies, oats, or water.
The formulation
Fewer ingredients chosen more carefully.
AGC was intentionally built around a minimal ingredient philosophy, selecting a small number of ingredients for tolerance, mixability, and daily consistency, instead of creating an oversized “functional” formula.
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Gentle prebiotic fiber selected for daily use.
PHGG (partially hydrolyzed guar gum) was chosen for its smooth mixability, daily tolerance profile, and research-backed prebiotic properties.Unlike many traditional fiber ingredients, PHGG dissolves clearly and was selected specifically to support long-term consistency.
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A slow-fermenting fiber selected to complement PHGG.
Acacia was included to create a more balanced dual-fiber system alongside PHGG.Its slower fermentation profile and neutral texture characteristics made it an important part of building a formulation designed around routine usability and a smoother overall experience.
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Real flavor character without artificial flavor systems.
Instead of building around heavy flavor masking systems, AGC was designed to keep flavor simple and understated.Vanilla bean was selected to create warmth and familiarity without overwhelming the formulation or turning the product into a dessert-style supplement.
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Light sweetness without the typical supplement profile.
Most wellness products rely on overly sweet flavor systems that quickly become tiring for daily use.
AGC uses allulose to create a softer, more restrained sweetness profile intended to feel cleaner and less artificial over time.
Every ingredient serves a specific purpose. Everything else was omitted.
Built to disappear into your morning routine.
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Coffee
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Matcha
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Yogurt
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Smoothie
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Water
Ingredient philosophy
Every ingredient chosen meant rejecting another.
AGC was built through a series of formulation decisions. AGC selected ingredients for tolerance, texture, and daily usability while intentionally avoiding the harsher or overly engineered systems common throughout the category.
Included Intentionally
Omitted Intentionally
Fiber Blend
Flavor
Sweetener
PHGG, Acacia
Vanilla Bean
Allulose
Inulin, chicory root, and harsher fibers
Artificial flavor systems
Sucralose, stevia, and aggressive sweeteners
Every ingredient serves a specific purpose. Everything else was omitted.